The Concept Phase
This is the initial phase where you start pooling all your resources to kickstart the process of setting up the sauce business. The concept phase involves the following key activities:
Research the Market
Before putting any major plan in motion, research the market to see if your product stands any chance of being a hit. The good news is that any product has a chance of going big with a combination of the right marketing strategies and product quality. However, it would be unwise to go in blind without feeling the market out. Start with people in your locality then scale up slowly.
Market research can be conducted through questionnaires, online polls, and the age-old tactic of direct interaction with people. The data you collect through this process will be vital in helping you know exactly what needs to be done.
Create a Budget
Having nailed the market research bit, it is time to start putting the plan into motion. The next thing on your plate should be creating a working budget to know how much you will need to kickstart the whole venture. This is the stage where you decide whether to go for a loan if the funds you have are not sufficient.
The Production Phase
Creation of the Brand
Brand development is another stage that requires investment and attention. The whole product can come undone by poorly conceptualized branding, no matter how good tastes. The first thing you have to figure out is the core color. This is the color by which your brand and the company will be associated with. It appears on everything from the logo, the packaging, and staff clothes. Therefore it has to be a color that draws attention in a non-invasive way.
The next thing to be figured out is the logo. Depending on the sauce you are dealing with, you can use an illustration of the main ingredient. The image of pepper for chili sauce and tomato for tomato sauce. They can all be tweaked creatively by mixing them up with creative fonts and shapes.
The bottom line is it has to be simple enough for someone to figure out what it means and creative enough to leave a lasting impression. To pull this off, you will need the best graphic design minds that you can find. Some companies that make glass bottles also double up as bottle design companies that can brand and decorate the bottles to your preferences cutting out the need for another third-party branding entity.
Choosing a Bottle
Creation of a Marketing Plan
It is quite easy to confuse branding with marketing; the two may seem to serve the same purpose but they are different. Marketing involves a more aggressive approach through the use of flyers, brochures, newspaper ads, billboard displays, anything that can be pushed through the many forms of media. Bombarding people with the image of your brand may not be effective at first, but once it is sustained over a period of time, some are bound to get curious and try them out.
Actual Production & Roll-Out
By the time you start running ads, the production line should also be running. The power of advertising should never be underestimated, orders may begin streaming in, and you have to be ready with the product to supply that demand, small as it may be.
Every major brand started small; all they did was hold steady even when things seemed to go wrong. As a new startup, you are bound to run into these moments in your first year of business. Be ready for the low moments as much as you will be anticipating the growth.