our executive team

Roetell's leadership team is comprised of the most knowledgeable people in the packaging industry. With insight, experience, vision, commitment and complete integrity, they have built a company that is dedicated to the success of their employees and clients.
Reotell CEO Roe



"People only really flourish when they are able to work as a team."

As CEO, Roe’s focus is to enhance the performance of the glass bottle business to benefit clients, employees, and local community. He believes glass bottles deserve sustainable production and value-added packaging. Roe has established himself as a strong and successful leader, serving as a chief operating officer during 2006 and playing a leading role in the growth of the Roetell’s glass bottle business in Xuzhou, Jiangsu, China.

Prior to that role, he served as a loyal leader, as well as a easy-going mentor to all Roetellers. Today, he is overseeing the creation of new glass bottle decorations and packaging possibilities, he is building up a supply chain to better serve our clients, and he is leading the local economy through a significant organic and acquisition-based growth.

Roetell - Elevan

Elevan Xu

Chief Executive Officer

"Win-win is a belief in Roetell. It’s not your way or my way, it’s a better way, a higher way."

Elevan Xu joined Roetell as CEO in 2020, bringing more than 10 years’ supply chain experience in cosmetic and packaging industry. As a godfather to countless domain manufacturing companies, Elevan foresees the future of packaging and brands, and most importantly, the rapidly-changing needs of our customers.

Since joining Roetell Elevan has constructed the full supply chain of glasses and implemented strong management focussed on quicker product supplies. In his words – It’s our responsibility to bring the best glass products to global brands, and anything beyond to improve their brand value.

Sherry Roetell


General Manager

"A satisfied customer is the best business strategy of all."

Sherry joined Roetell as General Manager in 2020, taking on the role of improving efficiency and increase profits while managing the overall operations of the company. In this role, she is responsible for overseeing sales efforts comprehensively and globally.

As an industry veteran, Sherry manages the team to develop sustainable and scalable revenue growth. She brings strategic thinking and a value-selling framework to drive collaboration and alignment across Roetell team. With a core focus on service, her teams are always able to attract new customers and provide them with notch-top services in glass industry.

Consult Your Roetell Glass Bottles & Packaging Experts

We help you avoid the pitfalls to deliver the quality and value your glass bottle and jar need, on-time and on-budget.

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