Reliable Glass Bottles, Jars, Containers Manufacturer | Roetell

How to Measure Glass Bottles for Your Brand Labeling

Asides manufacturing of quality products, one of the other key elements that promote your business image is turnkey decoration and labeling. After the manufacturing of bottles with the right size and shape to package your products, the next thing to consider is the labeling. This makes your brand products stand out on the shelf.

Getting the appropriate bottle label dimensions can be difficult. While many bottles may have the capacity to contain the same amount of fluid, their label size can vary, which means a general assumption cannot be made about bottles that look alike.

But not to worry, in this post, we will teach you how to measure a bottle for a label that will fit perfectly. This will help you decide the correct bottle label size for each of your packaging.

Glass Bottle Dimensions

In this post, we will be focusing on glass bottles (Learn Glass Bottle Parts and Names). They are made with materials that offer a lot of advantages, which are manufactured to take different shapes and sizes. In fact, they can be made to have contours with more complex geometry.

Quickly, we will discuss the most common types of shapes glass bottles are made, and how they can be measured to determine the correct label size.

Meanwhile, to do this, you need to get a flexible measuring tape or a flat ruler to get accurate measurements.

Round Bottles

Most bottles (not just glass bottles) on the market today are manufactured to have round shapes. These kinds of bottles are very beneficial to both producers and consumers in the sense that they are flexible to make and easy to hold. These bottles are mostly used as water, wine, and personal care product containers.

Another benefit of round bottles is that you have the liberty of choosing whether your brand label should overlap or if there should be a gap between label edges.

On how to measure a bottle size with a round shape, follow these steps:

  • Firstly, you need to get the circumference of the bottle. To do this, flip the bottle upside down and hold it straight. Use a flexible tape or flat ruler to measure the base from one side to the other side. Whatever you have is your diameter. To get your circumference, you multiply the diameter by pie (3.14).
  • The next step is to measure the height from just above where it curves to the bottom just below where it curves into the neck part.
  • Deduct 1/8th to 1/4th of an inch from the width, as well as 1/8th of an inch from the height. Of course, this causes a reduction in the accurate dimension you measured, but it’s for the greater good. By following this, you won’t face the hassle of lining the ends at both sides perfectly, especially when you are attaching the label manually.
  • On the other hand, if you prefer that the label ends overlap while one end lies on the other, all you have to do is increase the width of your measurement. Add 1/4th of an inch to the width.


  • If you don’t have access to a flexible measuring tape, you can use paper. Wrap the paper to become firm, put it around the bottle, and mark the right point with a pencil.
  • You can also get accurate glass bottle measurements from your glass container supplier. 

Rectangular and Square Bottles

Glass bottles made in rectangular or square shapes provide your product with a modern, unique look. They are mostly used for storing both edible and non-edible items.

On how to measure a bottle size with a rectangular or square shape, follow these steps:

  • Firstly, decide whether you want a label that will cover the entire bottle or a label that will cover only one or two sides.
  • If the label will be attached to only one or two sides of the bottle, use a ruler to measure the height and weight of the side(s) to get the appropriate measurement you need.
  • On the other hand, if the label is to be wrapped completely around the bottle, you will measure the height, as well as the width of the bottle using a flexible measuring tape. And if you don’t have a tape, you can use the paper method discussed above.

Tapered or Unusual Bottles

Just as the literal meaning suggests, tampered bottles are those that steadily change widths along the height of the bottle. Uniquely designed glass bottles can better make your brand and products stand out on the shelf. But the fastest and most accurate way to get a glass bottle size is to contact your glass bottle supplier.

The downside of this shape is that a conventional label cannot be attached to it as there will be wrinkling, bubbling, lifting, and creasing. To counter this, smaller, curved labels are used. And sometimes, shrink sleeves are the best option.

Bottles with unusual shapes, on the other hand, will help your product stand out on the shelf. However, they are difficult to label. The best way to remedy this challenge if your bottle has a flat surface is to give your label printer the dimensions you want. But if the bottle has many curved or bumpy surfaces, instead of using a conventional label, use a shrink sleeve.

Get Custom Labels for Your Glass Bottles

Roetell is a professional and experienced custom glass bottle producer that has been providing wholesalers and brand owners with accurate brand labeling since 1984. We have the capability of providing all industries, including food, beverage, and cosmetic industries with top-end turnkey glass packaging.

If you want your brand to stand out among other competitors, contact Roetell. We will provide you with the best custom labels that will blend and add more aesthetics to your glass bottle.


Getting the right bottle label dimensions for your products determines how valued your brand will be amongst your competitors. With a properly measured and designed label, your brand will stand out on the shelf.

If you were unaware of how to measure a bottle for a label, this guide must have enlightened you on how to go about it. And if you still need clarity or help, you can reach out to a custom glass bottle manufacturer.

Reliable Glass Bottles, Jars, Containers Manufacturer | Roetell